Author services1

Is your community prepared for publication day?

With a book on the horizon, you have the opportunity to make real, effective progress towards your goals. Whether you're starting a movement, trying to attract speaking clients, or building your business, it has never been more important to activate your own community towards purchase and action.

Book a 30-minute consultation
No.OfferLengthFee
1The Manuscript Read3 weeks$8K
2The Launch Runway6 months$50K
3The Short Runway3 months$30K
4The Second Wind4 months$32K
Start here2
No. 1 · 3 weeks

The Manuscript Read

For Any author with a manuscript or a published book.

We read your book from the perspective of the reader and extract phrases and concepts that will resonate the most. We deliver the strongest talking points for your book as a whole and for each individual chapter, in language that you can use in interviews, on stages, and on social. This is the best place to begin if you're still figuring out how to position your book with your direct community.

This service is for you if

  • You want to know which lines in your book readers will repeat to someone they care about.
  • You want to go into every interview, speaking engagement, and Instagram or Substack Live prepared to communicate what matters.

We are happy to read at any stage of manuscript development and offer our experience as audience-facing marketers and writers.

$8K

Credited in full toward a larger engagement.

Book a 30-minute consultation
By timing3

We offer 3 types of services, depending on when you come to us.

No. 2

6 months,ending launch week

$50K,billed monthly

The Launch Runway

For Authors six or more months before publication.

Starting at least six months before your launch, we build your readership via newsletter, organize your network so you can make the right asks, and go into your launch with as much preparedness as possible. The Manuscript Read is included.

This service is for you if

  • You want to know your positioning language, and have it ready for events, stages, and social. We offer up to extract up to 100 quotes from the book ready to share so that you have one less thing to think about as you launch your book.
  • You want a plan for who in your life to ask for collaboration, a promotion, or an introduction, and when to ask.
  • You want a newsletter that is a destination. A place for your community to land, engage, and grow.
  • You want that newsletter built, sent, and growing well before publication day.
  • You want preorders and launch week planned in step with your publisher.

If you want a longer runway, we can start before 6 months.

No. 3

3 months

$30K

The Short Runway

For Authors about three months before publication, with a network and an audience already in place.

Starting a little later? No problem. We offer a 3 month program that performs a quick assessment of your audience, then straight to your network asks and the campaign.

Minimums

Three months is enough when there is already something to draw on. You need 25 people who would help if you asked tomorrow, and either 30,000 newsletter subscribers or 150,000 social followers.

This service includes the Manuscript Read, Contact Mapping, and the associated campaign.

No. 4

4 months

$32K

The Second Wind

For Authors with no launch ahead: after a book, or between books.

Even if you didn't build your community before launch, that's OK. Your book can keep finding readership long after launch when you build a place to welcome people into and develop a plan to invite them in.

This service includes the Manuscript Read, a Newsletter Build, Contact Mapping, and the associated campaign.

Newsletter services

Nicely Done also runs newsletter programs that keep the people who found your book close and grow them into a community ready to act on your ideas.

See newsletter services
04Who this works for

We do our best work with authors who have something to build on.

That can be an audience, a network, or standing in your field. It does not have to be all three. You may have a large readership and no plan for it. You may have no audience yet and a strong set of people who would help if you asked. Both are good places to start.

It helps to have a book deal, a publication date, or a published book, and three to six months of attention to give the work.

We are not the right studio if you are starting from scratch, if you want growth through paid ads, or if your main project is a course or a community. We write everything ourselves, from research with your readers, so we are a poor match for anyone who plans to hand the writing to a chatbot. We run social media only where it grows your list, and the rest stays with you.

Start a conversation5

Tell us where your book is.

A 30-minute consultation is the first step. We will ask about your book, your publication date, and what you want the book to do.

Dear Nick and Amanda,

Title, and where it is: manuscript, in production, or published.

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