We help experts and big-hearted creators grow purposeful, profitable businesses they’re proud of.

Nicely Done is a strategic marketing agency for people with big ideas. We grow engaged email audiences and build digital platforms you own…without selling out.

You have momentum… but now what?

There’s buzz around your work. People are paying attention (hello, new followers!). You’re trying to understand how to turn it all into long-term success.

Maybe your last book sold well, or you have tens of thousands of people on your mailing list, or your ideas are striking a chord. People are loving your work. You have incoming interest and opportunities. Your mom is super proud.

But…you don’t know what to say yes to, who to hire, or how to scale. You might feel overworked, overwhelmed, or worried that in a few years, all this interest will fizzle out.

The old way says press hits and viral social media moments will grow an audience, and (fingers crossed!) create impact and generate revenue. While these things are nice, the outcomes are unpredictable and return on investment is not guaranteed. 

We work with people like you—be you a personality-based creator, leader of a growing non-profit, or public intellectual—to intentionally and sustainably grow a business you control, that reflects your values, and takes you where you want to go.

Curious? Ready to get to work? Let’s talk.

WHO WE ARE

Hi! We’re Nicely Done.

For more than a decade, we’ve been the driving force behind some of today’s most influential authors and experts. Our team shaped the content marketing and digital product ecosystem for relationship expert Esther Perel. And since, we’ve generated hundreds of thousands of new email subscribers, and millions of dollars in revenue for our clients.

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WHAT OUR CLIENTS HAVE TO SAY

  • "Nicely Done understands how to support mission-driven talent. Their support of our TED Fellows was strategic, clear and impactful."

    TED Fellows Team

  • "The Nicely Done team has a deep understanding of the landscape of public-facing intellectuals and really invest in the well-being of their clients."

    Dr. Alexandra Solomon, Author of Loving Bravely

  • "Our partnership was invaluable to better understand the purpose of why we’re doing what we’re doing. Their advice, insight, and expertise helped us set up our monthly newsletter, a task we'd been putting off for years."

    Philippa Jordan, Head of Operations at Oliver Jeffers Studio

  • "With steadfast support and patience, they guided us through the migration and revitalization of our community learning platform. Our team is better equipped for the future, thanks to their exceptional expertise and dedication."

    devon de Leña, Production Manager at The Embodiment Institute

  • "Since hiring Nicely Done our business has nearly tripled. If you get a chance to work with them, take it."

    Connor Beaton, Founder of Man Talks

  • "Brilliant, structured and experienced. Really lucky to have their time."

    George Butler, Illustrator & 2025 TED Fellow

  • "Nicely Done's process allowed us to ask smarter questions of ourselves, and build the systems that would set us up for the long-term."

    Lennon Flowers, Co-Founder of The Dinner Party

HOW WE MAKE THE MAGIC HAPPEN

Meaningful Engagement. Predictable Revenue.

Discovery & Deep Listening

Before we build anything, we learn everything. We get obsessed with your audience, your mission, your media, and your momentum. Through research, audits, and honest conversations, we uncover where the real opportunities live.

Tech & Product Execution

We create high-quality digital products that you completely own and control. We manage the development process from ideation to a stress-free launch, converting your audience into loyal brand advocates and reliable, scalable revenue.

Strategy You’ll Actually Use

We have proven frameworks for building expert personal brands. No jargon. No 80-page PDFs that collect dust. We craft your roadmap, so from positioning to product launch, you’ll know exactly where you're headed, and why.

Content That Builds Trust

We are dedicated to excellence and providing value to your audience at every touch point. Whether it's a reimagined newsletter, an educational resource, or an evergreen email sequence, we design content that feels human, and sells without selling out.

Engage your audience

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Increase your revenue

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Stay true to your values

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Engage your audience · Increase your revenue · Stay true to your values ·

 FAQs

  • We specialize in working with experts, creators, and authors across fields like pop psychology, health and wellness, social impact, and leadership development (to name a few). 

    If any of these situations below sound familiar to you, call us!

    • Are you a traditionally published author who just killed it with your first (or second, or third) book? 

    • Do you have an established email list, but feel like you're leaving money on the table because you’re not sure how to sell things without the ick?

    • Are you churning out content to 50k+ followers on social media and want to communicate with them more effectively, outside of always-changing algorithms? 

    • Do you have an original point of view, a strong network, and a whole lot of charisma?

    If you’re passionate about sharing your message and scaling your influence, we’re here for you.

  • The things we are best at include:

    • Building online courses and communities that help your people take their practice to the next level.

    • Developing newsletter concepts and helping to monetize them.

    • Setting up and managing email marketing systems.

    • Executing website marketing automation and personalization.

    • Creating email campaigns to sell things like books, or drive an action like donations.

    • Developing content strategy.

    Important note: We are not publicists or social media experts. Though, we know some fabulous ones and are happy to make recommendations to clients where we can.

  • The makeup of your team will depend on what you want to build and how fast you want to build it. It's likely that a couple key hires will be needed.

    We help clients determine what support will be needed and how to operationalize their product and marketing systems in the best way possible.

  • Well for starters, we’re a pretty good time. We’re a small, hands-on-team with a Casual Fridays kind of vibe. Our ideal client has been hard at work perfecting their craft for many years. They are interested in informing, inspiring, and educating their audience.

    We’re not a good fit for people who:

    • Are resistant to hiring admin or customer service folks to support necessary operations.

    • Want to hit the ground running and don’t have time to (or interest in) a ramp up period. We typically kick off with an in-depth discovery phase where we get to know your audience, brand, and goals. From there, we’ll develop a tailored strategy to help you achieve your vision. Taking this time upfront helps us make the most informed decisions possible and minimize client risk. We like that.

    • Expect to hire a team that comes in and does all the work, without needing to be involved in the process.