Substack Strategy for Authors and Experts
Your Substack is good. We can make it great.
For authors, clinicians, academics and thought leaders with an established audience or a book on the horizon. We help you get the right eyes on your work and turn consistent effort into momentum.
THE REAL PROBLEMYour Substack isn’t really doing its job.
You felt the pressure to start a newsletter. Not just any newsletter, a Substack. Despite all of your consistent work, it's not generating the momentum you expected. You can't shake the nagging feeling that it still isn't quite a thing, whether that's the movement you set out to build or the money you hoped to make.
Your Substack might be missing a spine. Who is this publication for? What makes the paid tier genuinely worth it? How does a reader move from free subscriber to ride-or-die paying member? Once you have the structure, posting becomes something you actually want to show up for and have fun with again. That's where we come in.
Who this is for… and who it isn’t.
You might be a good fit if…
You are an established expert with a real audience or institutional credibility.
You are an author 6-18 months out from a book.
You are considering moving your newsletter to Substack from another platform.
You are reviving a dormant newsletter.
You might not be a fit if…
You are starting your audience from scratch.
You are looking for growth hacks or a silver bullet.
You are looking to grow primarily through paid advertising.
You rely on AI to write your copy.
Five ways we build your Substack.
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Establish your Substack spine
WHAT IT ISWe work collaboratively to figure out what your publication is about and who it’s for, what types of pieces you produce, a publishing cadence you can sustain, and what voice you bring to the publication.
WHO IT’S FORExperts launching or relaunching a publication who want to get the foundations of a scalable publication right.
WHAT YOU WALK AWAY WITHPublication premise; Content pillars; Cadence plan; Voice guide your ghostwriters can use.
Build a paid tier that serves your business
WHAT IT ISWe build your paid-tier offer and pricing, built in a way that rhymes into your positioning and fits seamlessly alongside other offerings like courses, speaking, and consulting.
WHO IT’S FORExperts with engaged free readers who are ready to add, or rethink, a paid tier.
WHAT YOU WALK AWAY WITHPaid-tier offer; Pricing recommendation; Revenue model across your business lines.
Growth inside Substack
WHAT IT ISSubstack has amazing native growth tools. We help you optimize how you use these for growth across your recommendations network, Notes, collaborations and cross-posts, Substack Live, chat, welcome sequences, and reactivating an existing list.
WHO IT’S FORPublications with a solid base that want to reach more of the right readers inside Substack itself.
WHAT YOU WALK AWAY WITHGrowth plan with specific recommendation partners; Notes approach; Welcome flow.
Turn social followers into Substack subscribers
WHAT IT ISThe social media to Substack bridge is one you absolutely must be able to cross to create sustained growth. It’s also the hardest one to crack. We help you turn your rented audiences on Instagram, LinkedIn, Youtube, or your podcast into subscribers you own.
WHO IT’S FORExperts with a large social or podcast following and a much smaller list.
WHAT YOU WALK AWAY WITHChannel-to-Substack conversion plan; Lead magnet concept and build; CTA and link-in-bio structure.
Thought leaders and creators need different cadences and different relationships with their readers. Choosing the wrong path early is hard to undo.
For most experts, subscriptions are one part of the business, not the whole of it.
Growth that doesn’t burn out your readers, or you. Simple, consistent publishing beats clever, sporadic publishing.
Platforms can change the rules overnight. Your subscriber list is the audience you actually own.
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Time your Substack book launch
Your book launch is one of the biggest windows of attention you'll ever get, but that window doesn't open the day preorders go live. It opens months earlier, establishing a readership and rhythm that make sure people are already paying attention when Pub Day finally arrives.
We help you build that groundwork well in advance, then use Substack to drive pre-orders and capture readers long after the launch cycle moves on. We draw on in-depth experience helping people like Esther Perel, Alison Wood Brooks, Jennie Young, and Priya Parker build the newsletter lists that let them capture their big moments.
12 MONTHS OUTThe runway
Build the publication and the readership before there’s anything to sell.
PREORDERThe campaign
Preorder sequences and bonus offers that give readers a reason to act early.
LAUNCH WEEKThe moment
A coordinated launch-week sequence alongside your publisher and PR.
AFTER LAUNCHThe long tail
Turning book buyers into long-term readers and paying members.
Research first, then we build.
01Ramp Up
We spend time becoming closely acquainted with your content, your methodology, and your preferences.
02Discovery
We utilize a mix of qualitative research and competitive analysis to size the opportunity and make concrete, data-driven decisions.
03Build
We prioritize the build plan based on your preferences and then work collaboratively with you and your team.
04Handoff
We set you up for success by maintaining clear documentation, performing trainings, and making sure you understand what the numbers mean.